Recently for one of my modules at Uni I wrote an essay about the use of contemporary media in catwalk shows. One of the topics I concentrated on was the increasing use of fashion film to present a collection
The designer whom reflects this and uses it to his advantage is definately Gareth Pugh. I think he definately is one of the people to start this new genre of filmography and fashion. I think its an extremely effective way of showing and communicating the clothes in which they want the viewer to see.
GARETH PUGH PITTI 2011
"Three frames from the film by Ruth Hogben, layered and edited by me showing how each second of the frame is an is an image within itself." - Gareth Pugh
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