16.1.11

the Prorsum

As the years go on, the Burberry Prorsum label continues to produce refreshingly wonderful and exciting clothing. Taking the lead with creating the must have key piece for last season (the aviator jacket), the S|S season saw Burberry Prorsum bringing out the Biker jacket. I don't know why I'm so in love with the whole biker chick look Bailey does so well- it looks so elegantly edgy and effortlessly cool.. I guess that's why London fashion is so exciting. With Burberry being famously known for their classic trench coat, Baileys ideas begin with outwear: time has come when this has developed way beyond the iconic trench. Different colour leathers such as taupe, black and metallic's were bought in to add to the biker girl look, as well as exotic prints of quirky leopard and snakeskin prints. The collection consisted of flirty length dresses, bondage skirts, leather leggings and shrunken leather jackets decorated in studs and spikes. The hard-looking exterior was finished of with soft touches of padding, quilting, rouching, panneling and layering, as well as hints of zips here and there. The dark colours of the ultimate rock glamazon were broken up with zetsy bright purples, greens, yellows and blues, whether it was a random cheerful dress or jacket, a strapless bag or a waist cinching belt, it definitely added a summery spirit. There were also pastel hue's to add to the more feminine pieces in the collection. 
I think Burberry Prorsum has managed to establish itself to become one of the more the fresher and fashion forward labels, with modern and eclectic, yet easy going designs.

-Burberry Prorsum S|S 2011 collection
check out the Pre-Fall 2011|12 collection here

Another thing I have discovered recently about Burberry Prorsum, is that they have 'Burberry Acoustic', which are videos of new bands performing acoustic versions of their songs. I think this is a great idea for them to discover, promote and support emerging talent etc. Prorsum will also be more appealing to the young generation, as well as stand out a little bit more from other designer houses. These bands are actually really good, and you can see the collection here on you tube. The label is adding new videos frequently so check it out